Many people wonder if article marketing is all it is cracked up to be. The truth is that it absolutely is. Article marketing provides a variety of useful information geared towards the continued learning of knowledge about a subject or product. However, these tricks are only useful if you employ them with considerable research. Utilize the above tips to enhance your advertising strategy today!
Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and onto a funny video.
Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the “Most Recent” or “Most Popular” features on your site. This way, even old content will generate money for you.
If you’re accepting guest content in order to keep your site fresh and relevant, always make sure you read over the content thoroughly before posting it. Pay attention to the quality of the content, where someone’s links lead to, and if this content has been posted anywhere before, because once you accept the content, it is your responsibility.
Make your titles meaningful to the readers. You should always include the main point of the article in the title so that your reader knows what to expect and can make the choice of whether they want to read it or not. Attention spans are short so make sure to catch them in the beginning.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it’s easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for “article directories” will give you some of the top sites to go for.
The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader’s eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.
Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you’ve written, and all the places your articles can be found. This is especially helpful for creating a portfolio.
When titling your article, make sure that it will be compelling to your readers. You should be sure to keep your keywords in your headline, but it should also stand out to readers. If your headline is not appealing, no one will want to read what you have wrote. Make your readers feel like they must read your article.
Sticking to one style of writing for each article is a sure way to lose readers. Seeing the same writing formula over and over will lose any interest that readers may have had in the marketing. By keeping articles fresh and different one can attract new readers to their articles.
Create a checklist of at least five article directories that rank high in popular search engines. This will help you avoid the added cost of doing it yourself. It saves you time and money after you have taken the time to create the initial checklist that you can use.
Avoid placing sales pitches and links for self-promotion in the body of your article when trying to market it. You need to focus on making them SEO friendly by placing your keywords throughout it at least 4 to 5 times. This can really add a lot of value to your article on marcwallace.com.
Make sure to select a good niche that you either have experience with or know a lot about. Readers will see through you if you are uneducated with the topic at hand. Write quality content if you want to impress your readers, which will help you to market in an efficient manner.
You should come up with a unique style that you can use to write articles. This can help to inject your personality into your writing. You also do not want to sound like another author because it could affect how much credibility you have in the business, negatively impacting your earning potential.
When writing content to market your articles, make sure that it’s current. Most people want to learn the latest and greatest on a subject, not that of “yesterday.” That is of course unless you are writing historically, in which case, “old news” is going to be your “new news.” You need to be aware of what’s new with your topics, especially if they pertain to items such as technology, marketing, design, etc. What worked not too long ago, may not work at all today, so keep your content fresh.
Before you sign up with an article directory, you want to make sure that you are familiar with the site. You should make sure you understand the guidelines for submission, as well as the writer interface. Understanding these guidelines are vital in order for you to continue using this directory.
A great tip when promoting your online articles is to only use a maximum of 100 words for your resource box. Some article directories only allow you to include a hyperlink in your resource boxes, so you need to keep your resource box short to allow you more room for hyperlinks. In addition, you do not want to make your resource box too long for readers because if it is too long, your readers will likely not click on it.
By using the tips in this article, you will be able to increase your rankings and enjoy better visibility for your website. You might just find that article marketing is a great inexpensive tool which will provide you with the results you’re looking for.